Category: Video

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Here at NiceCat we like to keep up with new developments in film, motion graphics, animation and photography and that’s why we invested in adding 360 & 360 3d video to our portfolio of services.  360 video has been around for a few years now and it’s still in it’s infancy as a medium but that’s changing fast!  Youtube, Vimeo and Facebook are all pushing their ability to display immersive 360 content and that is really helping to drive the use of this medium, with rapid developments in both the cameras to capture video and the social media sites that help share it.

We invested in the Insta360 Pro some months back and have already successfully produced a number of projects including narrative work and training packages.  How can our 360 video service work for you?

  • We can give potential clients a 360 immersive experience of you shop premises, manufacturing process or facilities (prefect for hotels, spas, gyms)
  • Produce training videos that allows the viewer to see the world through other peoples eyes, perfect for health and safety or when you want to show people potentially hazards environments safely.
  • Live stream events, such as concerts, trade shows, product lunches and seminars.

Get in touch to see how 360 video could work for you.

Apple make phones, Samsung make phones, now RED makes phones too?

RED are well know for making premium cameras and associated technology. Now they will not only be moving into the smartphone market but they will possibly taking it in a whole new direction with a holographic  display!


Details are still thin on the ground but the whole concept seems to based around what RED calls a “HOLOGRAPHIC MEDIA MACHINE. IN YOUR POCKET. NO GLASSES NEEDED”. If that’s good enough for you then pre-orders start at $1,195 for the Aluminium model, or $1,595 for the titanium version.

Even with the hefty price tag and limited details, it appears that RED’s reputation is good enough to get large numbers of people pre-ordering. Only time will tell if this is a pivotal moment in the evolution of the smartphone or just another gimmick, a very costly one at that?

Here’s what RED’s Jim Jannard says:

“It is multi-view (4-view) as compared to stereo 3D (2-view). Watching shocked faces light up when people see it is really motivating. There is no good way to describe it until you see it. Hopefully we will get some skeptics eyes on it soon… then they can tell you.

Our display is technology you haven’t seen before. It is not lenticular, which is inferior tech in every way, has been tried many times before and failed for good reason. (see Amazon 3D Fire, LG Optimus, etc). Lenticular display dramatically lowers resolution, cannot be turned off for standard 2D content, only works in one direction (usually landscape), has color crosstalk… to name just a few issues. My bet is that other “big” companies will try to re-package lenticular 3D displays with eye-tracking in response to our program. Don’t fall for it.”