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Is TV advertising still worth it?

31st May 2018Category : Video

The revolutionary effect of social media and online marketing on the psychology of TV marketing/advertising Advertising is a large industry because it can be perceived everywhere you go through various online and offline mediums such as television, radio, prints ads and social media. Advertisers know that people generally like and respond to visual images and..

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A film about Delirium

11th May 2018Category : Video

A film about Delirium I regularly create films for the health sector about a range of services, conditions or awareness campaigns.  I find these projects some of the most rewarding in my career as not only do I get to work with great people in doing amazing things, I am also privileged to share in..

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Major updates for video professionals in Adobe Creative Cloud.

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Since Adobe moved to a cloud-based subscription service for its Creative Suite in 2013, updates and new tools have been rolled out on a fairly regular basis. With the latest release video and animation tools for Premiere Pro, After Effect and Audition look to have some very useful and time saving additions! Some argue that..

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4K Self-Flying Drone

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The new R1 self-flying drone from Skydio is set to automate the aerial filming.  The R1 uses similar tech to self-driving cars and is powered by the Nvidia Jetson TX1 computer.  The TX1 brain captures data in the field to build a comprehensive picture of its environment and combines this with  “advanced autonomous-control algorithms” to navigate. The..

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2018 Social Media Trends

2018 trends for digital marketing on social media Interactions and engagements on social media have gone beyond socialising and catching up on the latest antics of friends, as organisation and businesses have caught up with the benefit it delivers. Social media platforms offer a whole new dimension to the idea of digital marketing, and the..

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Video Marketing – Building the Brand

  “More and more people are turning to visuals and especially videos as a method of sales, promotion or engagement.” The way people consume content is changing. With the rise of streaming sites such as Netflix, purely online publications and the on-going integration of social media into personal and the professional world, there has been..

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360 Video production

Here at NiceCat we like to keep up with new developments in film, motion graphics, animation and photography and that’s why we invested in adding 360 & 360 3d video to our portfolio of services.  360 video has been around for a few years now and it’s still in it’s infancy as a medium but..

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Red Hydrogen

Apple make phones, Samsung make phones, now RED makes phones too? RED are well know for making premium cameras and associated technology. Now they will not only be moving into the smartphone market but they will possibly taking it in a whole new direction with a holographic  display! HOLOGRAPHIC MEDIA MACHINE. IN YOUR POCKET. NO..

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Get ready for books that animate in response to your voice

Story telling is what it’s all about , whether it’s film, animation or literature. Now lets add some artificial intelligence! The innovators over at Adobe are now working on an ‘e-book’ technology that enables speech recognition to enhance the story telling process.  The Little Frog was an open source project that looked to bring together..

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Google VR180

Google have announced a new VR format VR180, that is claimed to make the whole process of capturing and distributing virtual reality video simpler. As the name suggest VR180 cuts the 360 degree field of view in half, focusing the viewers attention on a smaller defined area. The viewer can still look around within the..

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