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Is TV advertising still worth it?

31st May 2018Category : Video

The revolutionary effect of social media and online marketing on the psychology of TV marketing/advertising Advertising is a large industry because it can be perceived everywhere you go through various online and offline mediums such as television, radio, prints ads and social media. Advertisers know that people generally like and respond to visual images and videos they find interesting, enjoyable, and intriguing. Hence, they make use of any preferred channels that has the c..

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A film about Delirium

11th May 2018Category : Video

A film about Delirium I regularly create films for the health sector about a range of services, conditions or awareness campaigns.  I find these projects some of the most rewarding in my career as not only do I get to work with great people in doing amazing things, I am also privileged to share in the their experiences.  Sometimes these can be the best or worst times of their lives, from giving birth to dealing with terminal illness and bereavement. A recent video I was co..

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Major updates for video professionals in Adobe Creative Cloud.

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Since Adobe moved to a cloud-based subscription service for its Creative Suite in 2013, updates and new tools have been rolled out on a fairly regular basis. With the latest release video and animation tools for Premiere Pro, After Effect and Audition look to have some very useful and time saving additions! Some argue that Adobe should focus more energy on making the applications more stable and less prone to crashes, whilst others dive straight in and to see how their produ..

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4K Self-Flying Drone

The new R1 self-flying drone from Skydio is set to automate the aerial filming.  The R1 uses similar tech to self-driving cars and is powered by the Nvidia Jetson TX1 computer.  The TX1 brain captures data in the field to build a comprehensive picture of its environment and combines this with  "advanced autonomous-control algorithms" to navigate. [caption id="attachment_2075" align="alignleft" width="740"] The R1 by Skydio[/caption] The R1 is more geared to sports capt..

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360 Dеgrее Video Production – Get Immersed

Get Immersed 360 degree videos hаvе a hugе аmоunt of іntеrасtіvе elements fоr your active ѕосіаl media marketing. Thеѕе videos have unіԛuе ԛuаlіtіеѕ tо appeal, еngаgе аnd rеtаіn thе viewers to convert thеm іntо desired tаrgеt аudіеnсе. Brаndіng and buіldіng соrроrаtе image оf the оrgаnіzаtіоn tаkе place thrоugh ѕuсh ѕtrаtеgіс efforts оf creating іmmеrѕіvе vіdеоѕ. Thеѕе vіdеоѕ gіvе yo..

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2018 Social Media Trends

2018 trends for digital marketing on social media Interactions and engagements on social media have gone beyond socialising and catching up on the latest antics of friends, as organisation and businesses have caught up with the benefit it delivers. Social media platforms offer a whole new dimension to the idea of digital marketing, and the latest 2018 trends on social media will be addressed in this post. Social media networks like Facebook, Twitter, Pinterest, and Instagra..

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Video Marketing – Building the Brand

  "More and more people are turning to visuals and especially videos as a method of sales, promotion or engagement." The way people consume content is changing. With the rise of streaming sites such as Netflix, purely online publications and the on-going integration of social media into personal and the professional world, there has been a dramatic shift on how people view and engage with the world, and business needs to follow that. In 2017 YouTube was the second most p..

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12k VR: The Insta360 Pro just got even better.

360° VR just got even clearer   The Insta360 Pro was already a great 360 virtual reality (VR) camera, with 8k video, photos and 6k 3d capabilities.  Now with the new V2.0 firmware update we can now shoot eye watering 12k 360° photographs.  A long with the resolution boast, the update also comes with a "Comprehensive Image Quality Upgrade" and a host of pro level controls which will help get the most out of this technology. Here at Nice Cat Media, we use the Insta36..

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360 Video production

Here at NiceCat we like to keep up with new developments in film, motion graphics, animation and photography and that's why we invested in adding 360 & 360 3d video to our portfolio of services.  360 video has been around for a few years now and it's still in it's infancy as a medium but that's changing fast!  Youtube, Vimeo and Facebook are all pushing their ability to display immersive 360 content and that is really helping to drive the use of this medium, with rapid ..

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Red Hydrogen

Apple make phones, Samsung make phones, now RED makes phones too? RED are well know for making premium cameras and associated technology. Now they will not only be moving into the smartphone market but they will possibly taking it in a whole new direction with a holographic  display! HOLOGRAPHIC MEDIA MACHINE. IN YOUR POCKET. NO GLASSES NEEDED Details are still thin on the ground but the whole concept seems to based around what RED calls a "HOLOGRAPHIC MEDIA MACHINE. I..

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About Author 01.

Martin Solonick

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